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Digital Instead of Labels – Rethinking Packaging at Its Core
Current Labeling Challenges
Stricter recycling regulations ahead
Stricter recycling regulations ahead
Under the EU Packaging and Packaging Waste Regulation (PPWR), only packaging that meets recyclability Class C or higher will be allowed from 2030, with Class A or B required by 2038
Label costs – materials, equipment, and processes
Label costs – materials, equipment, and processes
Physical labels bring significant costs across the value chain, from material sourcing and printing to application, liner waste disposal, and maintenance of labeling equipment
Adhesives and liners complicate recycling
Adhesives and liners complicate recycling
Sticky label components such as glues and silicone liners disrupt the paper recycling process and reduce material purity
Hidden costs in waste handling
Hidden costs in waste handling
Self-adhesive labels lead to significant annual costs for paper mills due to contamination, equipment damage, and increased cleaning effort
Industry shift toward more intelligent codes
Industry shift toward more intelligent codes
GS1 is steering the transition from 1D barcodes to 2D codes (QR, DataMatrix) across supply chains
-> more data, more flexibility, same space
Digital product transparency is the future
Digital product transparency is the future
Material composition will be clearly displayed, both visually (via pictograms) and digitally, using on-pack QR codes for further information, digital product passport
Our Solution – Digital Direct Printing
Digital replacement for physical barcodes
Digital replacement for physical barcodes
- Serialized codes (DataMatrix or QR) are printed directly onto the packaging
- No physical labels or (manual) application needed
Powered by BHS Jetliner Monochrome
Powered by BHS Jetliner Monochrome
- High-speed pre-printing of unique codes directly in-line
- Eliminates the need for label applicators in folder-gluers, standalone systems, and logistics centers
Waste-free & recycling-friendly
Waste-free & recycling-friendly
- No release liner waste (silicon), no adhesive waste
- Supports material reduction and avoids recycling contamination
-> Saves costs & environment
Law compliance
Law compliance
- Aligned with future EU packaging standards and recyclability classes (PPWR)
- Digital product passport compliance
Future-ready & smart packaging enabled
Future-ready & smart packaging enabled
- Full 2D code compatibility and integration of digital product data
- Additional QR codes unlock consumer engagement, product info, and traceability
What’s Next ? Unlocking the Power of Smart Packaging
Rethink packaging now – meet tomorrow's requirements today!
Smart Logistics & Traceability
Smart Logistics & Traceability
Enable real-time tracking, routing, and package transparency through serialized QR codes , from production to delivery
CO₂ Footprint Transparency
CO₂ Footprint Transparency
Show carbon emissions across the full supply chain to support sustainable purchasing decisions and regulatory reporting
Consumer Interaction & Digital Value
Consumer Interaction & Digital Value
Connect consumers with added digital content: instructions, feedback tools, or branded experiences, right from the packaging
Anti-Counterfeiting & Product Authentication
Anti-Counterfeiting & Product Authentication
Use QR codes to verify product authenticity and protect your brand from imitation
Digital Product Passport (EU Ready)
Digital Product Passport (EU Ready)
Prepare for upcoming EU regulations with QR-based digital product passports combining compliance, sustainability, and transparency
